ResourcesCase Studies

Acquisition Case Studies

Real stories from buyers who successfully acquired and grew online businesses. Learn from their experiences, challenges, and wins.

SaaS Acquisition

8 min read

From Employee to SaaS Owner: John's $1.2M Acquisition

How a former software engineer acquired a profitable SaaS business and grew it 40% in year one.

$1.2M

purchase Price

$85K MRR

monthly Revenue

+40%

growth Year1

Key Lessons:

Importance of seller financing in deal structure
How to evaluate technical debt before purchase
Building relationships with existing customers

Content Sites

10 min read

Building a Content Empire: Sarah's Portfolio Strategy

A marketing professional built a 7-figure portfolio of content sites through strategic acquisitions.

$850K

total Invested

$2.8M

portfolio Value

12 sites

sites

Key Lessons:

Why smaller acquisitions can be less risky
Content site due diligence essentials
Leveraging one site to fund the next

E-commerce

12 min read

E-commerce Exit: Growing Revenue 3x Before Selling

How a couple bought a struggling e-commerce store, turned it around, and sold for 3x their purchase price.

$180K

purchase Price

$540K

sale Price

2.5 years

holding Period

Key Lessons:

Identifying undervalued e-commerce opportunities
Quick wins for improving profitability
Timing your exit for maximum value

Newsletter

6 min read

First-Time Buyer Success: A Newsletter Acquisition Journey

A complete newbie to online businesses successfully acquired and operates a profitable newsletter.

$75K

purchase Price

45K

subscribers

$8K

monthly Profit

Key Lessons:

How to evaluate newsletter businesses
The importance of the seller transition period
Growing subscriber base post-acquisition

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